Discover What You Could Be Charging™
The 5-minute calculator reveals if you're leaving $100K-$500K (PER CLIENT) on the table — and exactly what to do about it.










The Economic Reality of 2025
The middle market is vanishing before your eyes.
Premium brands are seeing record profits even in this economy.
And established experts like you are discovering a shocking truth: the fees you’ve settled for are often a fraction of what the market will actually pay.
After helping hundreds of established businesses command premium rates (some increasing their pricing by 400-1000%), we’ve created this proprietary assessment to show you exactly what you could be charging based on your unique positioning, expertise, and market opportunity.

In just 5 minutes, you'll discover:
- Precise pricing benchmarks for your specific industry and expertise level
- Exactly how much money you're leaving on the table annually
- Your strongest pricing pillar (and how to leverage it immediately)
- Your greatest pricing opportunity (and specific steps to capitalize on it)
- A personalized roadmap to implement premium pricing with confidence

What happens when experts uncover their
true pricing potential?

Eesha Patel
Galactic Ambassador & Consciousness Expert

Gerard McGann
Construction Industry Icon

Makhosi
The Royal Shaman

CHARLIE HOEHN
Unlock The Power of Play

Lisa Barry
Entrepreneur, Speaker, Lifestyle Influencer

The Science Behind
Iconic Pricing

Iconic Mastery™

Iconic Connections™

Iconic Presence™
The Truth About Today's Market
The economic shift is unmistakable: the middle market is collapsing.
Today’s clients choose either:
Budget options
(competing on price)
Premium options
(competing on value)
Those stuck in the middle are facing shrinking margins, challenging clients, and growing frustration.
This assessment will show you exactly where you stand — and your clearest path to claiming the premium position you deserve.

Ready to discover what you could really be charging?
Take the 5-minute assessment now and receive your personalized pricing analysis with specific industry benchmarks and actionable insights to increase your rates.


Ryll Burgin-Doyle
Australia's #1 Business Growth Strategist
Disclaimer: My role is to support and assist you in reaching your own goals, but your success depends primarily on your own effort, motivation, commitment and follow-through. I cannot predict and I do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this Website. You are solely responsible for your results.
“What You Could Be Charging™” Calculator
Business Bravery International Pty Ltd (“we”, “us”, “our”) provides this calculator for informational purposes only. By using this calculator, you acknowledge and agree to the following:
Estimates Only: All results are estimates based on the information you provide and industry benchmarks. Actual results may vary significantly. No specific financial outcomes, pricing points, or business success is guaranteed.
Not Advice: This calculator does not provide financial, legal, tax, or commercial advice. Consult qualified professionals before making business decisions.
Your Responsibility: You agree not to rely solely on these calculator results when making business decisions. You accept responsibility for verifying any information before implementation.
Limitation of Liability: To the maximum extent permitted by Australian law, we accept no liability for any loss or damage arising from your use of or reliance upon this calculator or its results.
No Warranties: This calculator is provided “as is” without any warranties of any kind, express or implied.
Governing Law: This disclaimer is governed by the laws of Queensland, Australia.
By proceeding to use this calculator, you confirm your understanding and acceptance of these terms.
Last Updated: May 2025
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