PREMIUM PRICING Toolkit™
Escape The Hourly Trap: Create Your $5k-$15k Premium Offer In 30 Days
Even if you've only ever charged by the hour before...
THE HIDDEN INCOME KILLER FOR SERVICE PROVIDERS + EXPERTS
You're trapped in the “time-money" prison that's costing you
$50,000-$250,000 every year.
- Your calendar is full, yet your bank account doesn't reflect your expertise
- You've hit an income ceiling because there are only so many hours in a day
- You're constantly justifying your rates to price-sensitive clients
- Less qualified competitors are somehow charging 2-3X more than you
- "Scope creep" has you doing extra work without extra pay
- You're exhausted from the endless cycle of selling more hours to make more money
The math is brutal:
Even at $150/hour, working 40 billable hours weekly (the maximum most can sustain), you’re capped at $6,000 per week.
But that’s not the full picture. When you factor in:
- Unbillable admin time
- Marketing and business development
- Preparation and follow-up
- Emails and client communication
Your actual hourly rate drops dramatically – often to less than half what you think you're making.
Meanwhile, the market is rapidly changing,
In 2025, there's no safe middle ground
- Budget providers compete on price and convenience
- Premium providers command top dollar for extraordinary value
- Everyone in the middle is getting CRUSHED
The painful truth? If you're still charging by the hour, you're positioning yourself as a commodity rather than an invaluable expert.
INTRODUCING:
THE PREMIUM PRICING Tool Kit™
In just 4 focused modules, you'll:
Discover what you’re REALLY selling (hint: it’s not your time)
Uncover the true transformation you provide to clients
Create language that shifts conversations from time to value
Master the art of addressing hourly rate requests without losing clients
Transform your services into a comprehensive solution
Create your proprietary methodology with distinct phases
Design experience elements that elevate perceived value
Package everything with a premium name and framework
Calculate your pricing based on value, not time or market averages
Develop tiered pricing strategies that position you perfectly
Master the psychology of premium price presentation
Create responses to common pricing objections
Develop the confidence to present premium prices
Master the art of premium sales conversations
Create your 30-day implementation plan
Secure your first premium client
THIS ISN'T THEORY –
IT'S A PROVEN SYSTEM
Most pricing advice tells you to “just charge more” without addressing the fundamental shifts required in your packaging, positioning, and mindset.
The Premium Pricing Tool Kit™ is different. It’s the exact system that’s helped hundreds of service providers:
- Transform from hourly billing to premium packages priced at $5K-$15K
- Reduce their client load while increasing their income
- Position themselves as the obvious choice rather than one of many options
- Develop the confidence to present premium prices without apology
CHARLIE HOEHN
Unlock The Power of Play
Lisa Barry
Entrepreneur, Speaker, Lifestyle Influencer
YOUR PREMIUM TRANSFORMATION includes:
Throughout the program, you’ll have access to sophisticated AI prompts that serve as your personal premium positioning consultant, helping you:
Uncover transformations you might be overlooking
Develop premium language unique to your expertise
Create custom pricing strategies for your specific situation
Craft sales approaches tailored to your voice and market
- Selling your expertise in $5K-$15K packages instead of by the hour
- Attracting clients who value results over price
- Working with fewer, better clients who energize rather than drain you
- Confidently presenting your premium offer without hesitation or apology
- Finally being paid what you're truly worth
30 DAYS FROM NOW, you could be...
Makhosi
The Royal Shaman
Gerard McGann
Construction Industry Icon
Who This Is For
The Premium Pricing Tool Kit™ is perfect for:
- Service providers who want to stop trading time for money
- Coaches and consultants ready to package their expertise
- Freelancers looking to escape the feast-or-famine cycle
- Experts who know they're undercharging for their value
This is for you if:
- You're currently charging hourly or project rates
- You know you're worth more than you're currently charging
- You're ready for a fundamental shift in how you price and position
- You want to work with fewer, better clients at higher rates
This is NOT for you if:
- You're just starting out with no expertise or results to show
- You're looking for get-rich-quick tactics or manipulative sales techniques
- You're not willing to challenge your current thinking about your value
YOUR INVESTMENT:
- Breaking free from hourly billing forever
- Creating your first premium package
- Setting and presenting premium prices with confidence
- Securing your first $5K-$15K client
All with lifetime access to the training, worksheets, and AI tools.
Consider this: If your current rate is $150/hour and your new premium package sells for $5,000, you’ll make back your investment 50 times over with just one client.
Many of our clients recoup this investment within days of implementing what they learn.
FROM THE CREATOR OF
Iconic Empire
The Premium Pricing Tool Kit™ was created by Kathryn Porritt, founder of Iconic Empire and the world’s leading expert on premium positioning for experts.
After helping hundreds of established businesses command premium rates (some increasing their pricing by 400-1000%), Kathryn developed this Tool kit to help more experts break free from mainstream pricing and step into their true value.
Kathryn and her team typically work with clients at $5,000+ investment levels, but created this Tool kit to make premium positioning accessible to experts at all stages of their journey.
Frequently Asked Questions
How is this different from other pricing courses?
How quickly can I implement what I learn?
Will this work in my industry?
What if I don't have any clients yet?
How much should I increase my prices?
What if my current clients can't afford premium prices?
EVERY DAY YOU CHARGE BY THE HOUR COSTS YOU THOUSANDS
The middle market is collapsing. Volume businesses are competing on price. Premium providers are thriving.
Where will you position yourself?
Every day you continue charging by the hour is costing you thousands in lost revenue.
It’s time to break free from the time-money trap and step into the premium positioning you deserve.
STILL not CONVINCED?
If you follow the system exactly as outlined and don’t see a clear path to creating and selling your first $5K-$15K premium package, simply reach out within 30 days for a full refund.
The only risk is continuing to charge by the hour and leaving thousands of dollars on the table every month.
JUST FILL OUT YOUR INFO BELOW TO GET EVERYTHING LISTED ON THIS PAGE.
Disclaimer: My role is to support and assist you in reaching your own goals, but your success depends primarily on your own effort, motivation, commitment and follow-through. I cannot predict and I do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual’s results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this Website. You are solely responsible for your results.
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